A joke in poor fashion...

What I needed to say would not fit within the 140 Characters that Twitter would allow, which is where my poorly timed "kidding" was said.

Let me put it out in plain sight to see, my intentions for my seemingly underhanded comment about the distribution of Muscle Pharm Apparel in Canada was made in poor judgement and was not intended to say anything about Swift Distribution or it's holders of which I have dealt with on many occasions in the past.

Chris and Dave have always been great colleagues of mine as well as their partner Terry Welbanks who works with them on other projects and I never intended for the comment to undermine what they are doing with their business.

As colleagues and competitors I have ALWAYS looked for like-minded individuals who not only drive their own amazing business but also fuel the competitive nature in this great country and I have always strived to not work against others in this industry but to work with or beside them and help each other out in any way possible.

My comments were made in poor taste and were never intended to insult Swift Distribution or WFS in any way. In fact, I commend them on landing such an amazing contract in Muscle Pharm as well as many of their other brands like: Sprawl, Elevation Mask and many more great brands. I think it is very clear that neither one of our business' are struggling and I personally wish to have a great relationship with all other competitors in this country especially those as clever as Chris, Dave, Terry and everyone involved with the business'.

I have personally messaged Muscle Pharm to clear up the fact that there is nothing wrong with their distribution, and it was an uncalled for comment from a competitor who wished nothing but the best for Swift and WFS.

I hope that everyone involved can accept by sincere apologies for the inappropriate comment made on Twitter. I would never take anything to a public manner if I were serious and I meant the comment as a joke between competitive colleagues. Nothing more.

Please do not take my comments as anything insulting or condescending towards Swift or WFS as we work with them on other projects. I take back anything I have said and will be taken off of all public forums so that no one will be able to further view them and I apologise for those who had a chance to view them.

Sincerely,


Marc Wilson
CEO - Derailed Industries
@Derailed_Ind